Showing posts with label US market. Show all posts
Showing posts with label US market. Show all posts

Monday, January 10, 2011

Indian global strategy

"The US market is serviced largely by India. Ness started by servicing the Israeli market" 
But we are increasingly growing globally,Especially to service the US market and the emerging markets of Central and Eastern Europe. We have a nearshore development centre in Slovakia that services Central and Eastern Europe. 
Now, it’s one-third each from Israel, Eastern Europe and the US. Three years back, almost 70% came from Israel, and 15% from each of the others. Our long-term plan is to have Israel contributing 20-25% of our revenues, US about 45%, and Europe around 35%. The increase in US business immediately translates to growth in India, and growing in India is one of our most important strategic initiatives