Indian global strategy

"The US market is serviced largely by India. Ness started by servicing the Israeli market" 
But we are increasingly growing globally,Especially to service the US market and the emerging markets of Central and Eastern Europe. We have a nearshore development centre in Slovakia that services Central and Eastern Europe. 
Now, it’s one-third each from Israel, Eastern Europe and the US. Three years back, almost 70% came from Israel, and 15% from each of the others. Our long-term plan is to have Israel contributing 20-25% of our revenues, US about 45%, and Europe around 35%. The increase in US business immediately translates to growth in India, and growing in India is one of our most important strategic initiatives. 

Funders to share data for public health

Health research data must be made more widely available in the scientific community if researchers are to unlock its full potential and make progress in public health, the world's top health funding agencies said .

In a joint statement, 17 major health research funders from around the world pledged to work together to support "timely and responsible" sharing of data gathered during studies on health.

"Informatics and the ability to mine large datasets and combine them with information from many other sources presents a huge potential to advance developments in public health," the joint statement said

The Top 5 ads of 2010

"These are the top five ads of the year 2010 on which peoples like lot, From the survey here we had give the details of the top 5 ads details"

Cadbury’s, ‘Housewife in jeans’

My first pick is the Cadburys ‘Housewife in Jeans’ commercial. It’s part of a series done for the Shubh Arambh campaign. The campaign itself is about doing things for the very first time and the fact that we Indians culturally believe that eating something sweet is auspicious before a new beginning. This particular commercial showed a housewife trying out jeans for the very first time. She’s nervous about it and it’s obviously was a huge step for her. It’s a lovely insight and a great idea to celebrate the start of something new.

25 years of Kotak

All the ads in Kotak’s 25 years campaign are interesting. For instance, there is one where a girl pierces her tongue. All the ads ended with ‘Its great to be 25.’ To me, that’s a wonderful way of projecting a 25-year-old bank as young. Yet you are conveying that you’ve been around and have serviced customers for a long time. Simple idea, done well.

The Blackberry Boys

The Vodafone Blackberry boys commercial is in the form of a song called The BlackBerry Boys. It starts off with five top level management men singing the BlackBerry song. But as they sing along, they see young people joining them. The younger people through the song talk about the chat, e-mail and surfing features available on the move with BlackBerry. The campaign busts the myth that BlackBerry connections are only for the “office guys”. The ad underlines the fact that everyone—from young professionals to college students could use a BlackBerry. The background score itself is catchy. It is a great thought and is well-executed.

The KBC launch ads

My fourth pick would be all the KBC launch ads. One of the commercials shows a young boy asking his father, “Akbar ke baap ka naam kya tha?” The father makes fun of his son with people from work. “Mujhe kaunsa geography aata hain,” he says. When a young man introduces himself as Akbar, he says to him “Mere bete ko apne baap se milva dena.” It’s fun and jest, until the day when he finds himself on the KBC hotseat and is asked the same question is asked by Amitabh Bachchan. Hence, koi bhi sawaal chotta nahi hota. The ads highlight the importance of general knowledge. There’s no question that’s too small or too insignificant (to be asked). Don’t dismiss the importance of general knowledge and don’t dismiss questions.

Frooti candid camera

The Frooti candid camera campaign captured consumer reactions when confronted by a giant mango. The mango comes falling from the sky or rolling down a hill at them. Its there in parks and public places. It’s a different way to talk about a mango drink. It literally dropped a mango in every place and captured people’s reactions. While the candid camera technique itself is not new and has been tried out for various brands globally, it’s a great approach for a mango drink and is certainly the first for India. It’s an example of wonderful advertising.